Meet the Expert
William Zhu
Enterprise Going-Global & AI-Powered GTM Expert
25 years on one main line: taking China's supply chain into overseas channels and scaling it. A 14-year foundation at Star-Net Ruijie and Huawei, then task-driven roles since 2016 — warehouse landing, 0-to-1 channel build-out, mass-retail supplier access. I can run the field visits, and I can build the system.
Capability Matrix
Five capability groups, built in the field
Career Timeline
25 years, one main line
2001 — 2008
Star-Net Ruijie · Overseas Sales
Built overseas markets from zero through international exhibitions in Singapore and South Africa; owned full-cycle export orders from negotiation and L/C review to logistics and settlement.
2008 — 2015
Huawei Technologies · Commercial Manager / BD
Led LTC (Lead to Cash) process implementation at overseas representative offices; based in Western Europe and North Africa; negotiated commercial terms, legal risk and financing with major telecom operators.
2016 — 2019
Baicell Technologies · Sales Director
Ran sales and channels across China, North America and Japan subsidiaries; led the global Channel Partner Program; identified and resolved cross-border contract and compliance risks exceeding US$10M.
2019 — 2021
Independent Venture · Founder
Delivered overseas market development and commercial training projects across the Middle East and Europe, owning client acquisition and project delivery end to end.
2021 — 2022
Lingtop Communication · Senior Overseas Sales Manager
Grew Western Europe key accounts to US$5M annual revenue across solar storage, medical testing devices and video-conferencing terminals.
2023 — 2024
Tsann Kuen Enterprise · Senior Regional Sales Manager
Led Walmart / Target private-label OEM/ODM supplier access; built 200+ active overseas B2B buyers in nine months; established MAP and MOQ price governance.
2024 — 2026
Demu Bathroom (JOMOO Group) · Regional Head, North America & Middle East
Ran OEM/ODM business at ¥120M annual revenue across North America, the Middle East, Europe and Africa; based in Mexico City for eight months to build the Latin America distributor network.
2026 — Present
Oil & Gas Equipment Manufacturer · International Project Operations Manager
Leading Houston warehouse site selection and LOI negotiation, China-US dual-warehouse reconciliation and US manufacturing preparation with API Q1 rollout by product line.
Languages
Built for cross-border work
English
CET-6 · Working language · 15 years of business negotiation
Spanish
Covers day-to-day business in Latin America
Mandarin
Native
Working Tools
CRM, retail portals and AI automation
Partner Network
A consulting lead is only as strong as the network behind it
Certification & Testing
Long-term cooperation with accredited labs for UL/ETL, CUPC, NSF, ASTM and CPSIA testing, keeping certification timelines aligned with retail launch windows.
Logistics & Warehousing
Freight forwarding, US and Mexico warehousing and customs brokerage partners supporting FCL, air-freight alternatives and dual-warehouse reconciliation.
Legal & Tax
Cross-border contract review, export-control screening and origin/duty planning counsel, built through years of resolving disputes before they reach litigation.
Work with William
One main line, 25 years of proof. Bring your market question and get a straight, project-level answer.
Book a Consultation