Enterprise Going-Global · AI-Powered GTM

From China's Supply Chain to the World's Shelves

25 years of overseas market development · 8 years based abroad · AI-powered GTM for manufacturers going global. I run the whole chain — market judgment, channel design, pricing, compliance and scale-up.

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25+

Years in overseas sales & market development

Years on the front line abroad

Years based overseas

US$5M

Annual revenue from Western Europe key accounts

¥120M

Regional annual sales, North America & Middle East

200+

Active overseas B2B buyers built in nine months

What I Do

A service system built on one main line

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GTM & Market Entry

Turn an overseas market from a blank map into a sequenced entry plan, region by region and category by category.

Channel & Key-Account Access

Walk your product onto retail shelves through proven private-label access and tiered channel development.

Compliance & Tariff Planning

Protect margin and market access with certification mapping, duty modeling and origin planning done up front.

AI-Powered Growth

Multiply a lean overseas sales team with AI-assisted prospecting, funnel discipline and sales automation.

Proven Results

Selected cases

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Consumer Electronics

Nine Months to Shelf: Private-Label Access at Walmart and Target

2023.01 — 2023.09

New Energy & Telecom

Western Europe Key-Account GTM: Solar Storage and Communication Terminals

2021.08 — 2022.12

Kitchen & Bath

North America & Middle East Bathroom ODM: Three Channels, One Region Lead

2024.09 — 2026.05

Insights

Field notes from the front line

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Regional Markets

California vs. Texas: How Demand Structure Decides Your Category Entry

Two large US states, two completely different building-product markets. Read the demand structure before you pick your category, channel and order-size strategy.

2026-09-18

Channels & Pricing

MAP & MOQ: Governing Price Conflicts Across Amazon, Walmart and Offline Channels

Multi-channel expansion destroys margin when pricing is left unmanaged. A working MAP and MOQ framework keeps online and offline partners profitable and loyal.

2026-08-26

Compliance & Tariffs

USMCA Origin Planning: Cutting Landed Cost via Mexico Nodes

Section 301 duties are reshaping China-to-US supply chains. A Mexico warehousing or assembly node, planned around USMCA origin rules, can materially reduce landed cost.

2026-07-30

Meet the Expert

William Zhu — 25 years, one main line

A foundation of 14 years at Star-Net Ruijie and Huawei, then task-driven roles since 2016: overseas warehouse landing, 0-to-1 channel build-out, and mass-retail supplier access. I can run the field visits myself, and I can build the system that scales them — with a 10-year US visa and no relocation constraints.

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